Hi, I'm Ben.
Product Designer & Builder.

Lead Product Designer with a Data Science background, focused on onboarding, activation, and AI experiences.

Check out recent work Learn more about me

Recent work

See how I turn messy product problems into shipped experiences.

Read Case Studies

Video

Indie apps

I’ve shipped 20+ indie apps over the last decade, mostly because I can’t stop building.

What I've Shipped

Public talks

I speak about design, growth, AI, and the craft behind building better products.

Explore My Talks

A bit about me

Being a designer builder
was a dream I had to fight for.

Ben giving a talk

That's probably the biggest reason that wakes me up every day now. Seeing all the possibilities in creating things.

Learn More About Ben

Some recent work

(from full-time jobs)

2025

2025

AI-first Miro

Redesigned how work begins in Miro, turning the blank-board moment into an AI-guided starting point for faster collaboration with AI.

Password required

Miro Recap

Created Miro Recap from scratch, turning year-end reflection into a shareable product ritual delivered to more than 10 million users.

Password required

2024

2024

Onboarding redesign

Redesigned Lokalise’s onboarding end to end, from homepage to in-product checklist, lifting sign-up, activation, and trial-to-customer conversion.

Read case study

2023

2023

AI Translation Review

Redesigned Lokalise’s translation review flow from spreadsheet-heavy manual work into an AI-first system for faster, more consistent QA.

Read case study

Some recent work

(from full-time jobs)

2025

2025

AI-first Miro

Redesigned how work begins in Miro, turning the blank-board moment into an AI-guided starting point for faster collaboration with AI.

Password required

Miro Recap

Created Miro Recap from scratch, turning year-end reflection into a shareable product ritual delivered to more than 10 million users.

Password required

2024

2024

Onboarding redesign

Redesigned Lokalise’s onboarding end to end, from homepage to in-product checklist, lifting sign-up, activation, and trial-to-customer conversion.

Read case study

2023

2023

AI Translation Review

Redesigned Lokalise’s translation review flow from spreadsheet-heavy manual work into an AI-first system for faster, more consistent QA.

Read case study

Some recent work

(from full-time jobs)

2025

2025

AI-first Miro

Redesigned how work begins in Miro, turning the blank-board moment into an AI-guided starting point for faster collaboration with AI.

Password required

Miro Recap

Created Miro Recap from scratch, turning year-end reflection into a shareable product ritual delivered to more than 10 million users.

Password required

2024

2024

Onboarding redesign

Redesigned Lokalise’s onboarding end to end, from homepage to in-product checklist, lifting sign-up, activation, and trial-to-customer conversion.

Read case study

2023

2023

AI Translation Review

Redesigned Lokalise’s translation review flow from spreadsheet-heavy manual work into an AI-first system for faster, more consistent QA.

Read case study

Some other things I do

Something I get asked a lot is: Ben, why do you have so much time outside of work? My answer is: I have no idea.

I build apps. A lot of apps.

NotchFlow

Mac notch command center

Tap to explore

I write. Quite a lot.

Designing user onboarding: lessons from Figma, etc

56k Read

Designing user onboarding: lessons from Figma, etc

Find out the common mistakes in designing onboarding

Growth DesignUX

Designing product delighters people remember and share

40k Read

Designing product delighters people remember and share

Why moments like Spotify Wrapped get shared everywhere, and how products like Figma...

Growth DesignUX

What building products looks like in the age of AI

56k Read

What building products looks like in the age of AI

From research to delivery, explore how AI is reshaping product design workflows for faster...

Growth DesignUX

How airlines trick you into paying more

56k Read

How airlines trick you into paying more

A deep dive into the hidden costs and psychological nudges of modern air travel

Growth DesignUX

Explore all writings

I do public talks from time to time.

Design Matters Tokyo

Sep 2025

Design Matters Tokyo, Tokyo

I talked about why now is the golden era for designers.

Growth DesignUX

Digital Leute

Nov 2025

Digital Leute, Cologne

I talked about designing with AI and how to reduce frictions.

Growth DesignUX

Growth Design Podcast

56k Listen

Growth Design Podcast

I talked about how to design for a good user onboarding.

Growth DesignUX

Explore all talks

What's it like working with me?

I believe by working hard, being kind — Amazing things will happen.

Ben

Client quote

Sticky note

Team

Interested in collaborating?

(Or mentoring)

I wrote a little letter for you if you are interested in chatting.

A letter for you.

Let's connect

Linkedin Resume

If you'd like to get mentored,
feel free to book a slot

Book Via ADPList

Yay!