Being a designer was a dream I had to fight for

I grew up in a family where my parents believed that studying engineering or medicine was the key to success. I did earn a degree in Computer Science and Data Science, but soon realized that my true passion was in designing better products that could improve people's lives.

I started my journey as a designer through self-education and taking on freelance projects while working part-time. Over time, I found my place as a designer in multiple startups, where I played a key role in launching their products from scratch, including FoodyLife (2018), Organ.AI (2019), AiBetic (2020), VdoTok (2021), and PipeRider (2022).

I believe that great design is a result of collaboration and a series of experimentation. Thus, in my design I I incorporate workshops like Design Sprint to increase incorporating my experience in Data Science to make data-informed decisions.

If you are curious about the design process and how I think about Growth design, check out this podcast episode where I was interviewed by the Growth Design Podcast.

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Education

Master, Human-Computer Interaction

KTH Royal Institute of Technology, Sweden

Master, Interactive technology

University of Twente, Netherlands

Bachelor, Computer/Data Science

Queen Mary Uni of London, UK

My journey

24 ~

Miro

Senior Product Designer

22-24

Lokalise

Lead Product Designer

21-22

InfuseAI

Product Designer

19-21

Organaise App

Design & Engineering

18-23

Freelancer

Product Design Contractor

17-19

Junyi Academy

UI/UX & Data Researcher

What Ben is good at

Not sure what I can help you with? Well... here are a few things

Design (Obviously)

I am a generalist designer with experience in designing products, conducting user research, taking care of design system, growth design and can play a role as a designer in different type of teams.

Workshop facilitation

I have done more than 50+ workshops in my career. I am also a certified Workshopper directly from Jake Knapp (Author of Design Sprint) and Jonathan Courteney (Founder of AJ&Smart).

Data-Informed Design

Being a designer with a background in Data Science, I always advocate for data-informed design and write my own queries to get the data I need to inform the design decision.

DesignOps

I’ve established the design foundations at five companies. At Lokalise, I lead design and research processes, and I developed an AI system to automate user research.

Product-led Growth

I am deeply passionate about PLG and its pivotal role in bridging business strategy with user experience. My focus is on leveraging design to drive business outcomes and enhance user engagement.

Building products

Over the past seven years, I have independently developed and launched more than 15 products. My passion for product creation is driven by a desire to craft solutions that genuinely improve users' lives.

What Ben does outside of work?

I am — a community person.
Meeting people and mentoring people is what gives me the energy to move forward. That’s also why I started a mentorship and design community together with a few friends in Taiwan and now we are the largest design community in TW.

I am — also a photographer.
This is also the seed of why I became a designer. I love to observe people, and capture those amazing moments and therefore, I have been taking photo for more than 10 years. Currently a proud owner of Leica M6 and Minizu M6.